People & operations · Feature guide

People counting camera for retail stores

Busy feels different to different people. A people counting camera gives you a more consistent view of entries, exits or occupancy, depending on the setup. Retail teams can use the figures to compare opening hours, staffing patterns and periods of high footfall.

Illustration counting people entering and leaving an Indian retail store
AI-generated illustration of people counting & occupancy. The scene and overlays explain the concept; they are not a PGAK screenshot or measured result.

How it works

Count entries and exits or estimate the number of people present in a defined area.

Where it could help your business

Compare busy periods across retail outlets.

Decide what you want to measure before choosing the camera. Door crossings and current occupancy are different questions. Compare sample counts with a manual tally, and account for staff movement, multiple entrances and groups walking close together.

What your camera setup needs

Mounting and complete entrance coverage matter. Occupancy figures are estimates, not certified headcounts.

Is footfall the same as the number of customers?

No. A crossing count may include staff, repeat visits and people who do not buy. Interpret it alongside your operating hours and other business data.

Check it on your own site

Bring a camera model list and explain the event you want to find or detect. We can use that to scope a compatibility assessment. Ask for a written proposal naming the supported functions, processing hardware, licences and pilot checks before agreeing to an installation.

Check my camera setup →